Assessment:
It's an unusual spot that doesn't mention the names of Republican primary rivals Sharron Angle or Sue Lowden, but does use audio clips. The topic's also unusual: Electability.Indeed. Ads like this might help Chachas, but he'll need to do more than quirky advertising to get widespread name recognition.
The most recent polling in that primary shows that Chachas needed to do something dramatic to break through; he's running well behind the leading primary candidates.
UPDATE:: Thanks to Nancy in the comment section -- we are now graced with an even more interesting ad. This one, from Sharron Angle:
