Barbara Boxer's "Don't Call Me Ma'am" Comes Back At Her Carly Fiorina's new ad. Sayeth Fiorina:
Twenty-eight years in Washington, and Barbara Boxer works hard for a title? I'll really go to work, to end the arrogance in Washington.
Tough ad. And, despite the fact that I don't live in California, I would argue that it is effective.

Any California readers want to chime in?