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The Anemia Of American Newspapers, Ctd.

This is the direction in which newspapers are headed:
Rupert Murdoch on Wednesday pushed the send button on The Daily, a news application designed for the iPad that he hopes will position his News Corporation front and center in the digital newsstand of the future.

“New times demand new journalism,” Mr. Murdoch said on stage at the Solomon R. Guggenheim Museum in New York before an audience of reporters, media executives, employees and advertising partners.

The Daily will be a first of its kind for tablet computers: a general interest publication that will refresh every morning and will bill customers’ credit cards each week for 99 cents or each year for $40.

In journalistic and marketing ambition and scope, The Daily recalls USA Today when it began in 1982: a publication of no city or region that aspires to be a first-read in the homes of millions of Americans despite having no brand recognition.
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Photo: Jonathan Fickies/Bloomberg News