Tim Pawlenty's New TV Ad

Jazz Shaw:
While the ad is very slick and professional with some solid themes, the entire idea of the “Miracle on Ice” always summons up images of a victory by somebody who isn’t really being given any sort of shot at winning. I generally expect to see a bit more projected confidence (genuine or not) from candidates who feel they are in serious contention.

There’s still a long road ahead before the first primary votes are cast, but T-Paw seems to have already begun portraying his own campaign as The Mighty Ducks in this race. Then again, unless he can make a very strong showing in the Ames straw poll, perhaps he’s just being a realist.
...and now ABC Sports has sent a cease-and-desist letter to the Pawlenty campaign:
“It’s a violation of our copyright and exclusive proprietary rights,” said Louise Argianas, director of rights and clearances for ABC Sports.


Argianas said in a telephone interview that ABC Sports retains exclusive U.S. rights to that footage. She said she was upset when she saw Pawlenty’s ad for the first time this afternoon.

“And they used our announcer’s voice, which they are not allowed to do, either,” she said, referring to play-by-play announcer Al Michaels. “Which I’m going to have to call his agent about.”


Pawlenty spokesman Alex Conant defended the use of the footage, part of a much-revered piece of sports history.

“The campaign’s ‘Miracle on Ice’ advertisement was carefully reviewed for legal compliance, and we believe fully complies with the ‘fair use’ doctrine,” Conant said. “We respect ABC’s concern and look forward to responding to their inquiry.”
But, if I am Pawlenty (or his campaign staff), this is exactly the type of attention that I want for my campaign. Grabbing a few headlines for something other than my botched opportunity to hit Mitt Romney, or my becoming famous for being 'vanilla' would not be such a bad thing.

We'll have to keep an eye on this one.