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YouTube Introduces A Site Devoted To Politics


Ben Smith:
The rise of YouTube was central to the transformation in political campaigns in the last decade, and the web video giant, now part of Google, is moving to centralize its political content into a single site, providing a hub for interested citizens, junkies and, of course, advertisers.

The company is launching a new section of its site, youtube.com/politics, exclusively to gather videos and information about the 2012 election.

On the site, each candidate will have a separate page, listing their most-watched videos, official campaign videos and stats on YouTube page views.

YouTube will also have a page comparing the video view stats and subscriber numbers for the different candidates.

The page will be an opportunity for campaigns to ensure that their videos are seen -- but will also put gaffes and parodies a step nearer to the official content.
...and I will be bookmarking this one.

Currently on the front page there are videos by President Obama, Rick Perry and Ron Paul -- as well as TWO videos featuring Herman Cain.