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Ferris Bueller Sells Out For The Superbowl



I'll give Honda some credit here; it's a clever ad.

However, I have to ask one question: Will people under 25 get the reference? At all?

I'm 35-years-old. Ferris Bueller's Day Off is a classic movie -- from my childhood. My co-workers that are under 30 are vaguely aware of the flick, but it was not something that they were "brought up with".

Then again, how many people under 30 are buying a Honda CR-V? My guess is that they were thinking of people between the ages of 30 and 45 for this type of marketing.