Mitt Romney: We Might Pull The Ad Featuring Brokaw

This morning on the Today Show, Matt Lauer chats with Mitt Romney regarding the appearance of old-school newsman Tom Brokaw's appearance in Romney's latest political ad:
MATT LAUER: Your campaign released an ad about Newt Gingrich 's fall from grace in the 1990s and the entire ad is basically -- a colleague of mine, Tom Brokaw recounting the fact that Newt Gingrich was asked to step down as House Speaker on ethics charges. NBC News, as you know, has asked you to pull the ad. Tom Brokaw released a statement saying, quote, "I'm uncomfortable with the use of my image in this ad. I do not want my role as a journalist compromised for political gain by any campaign." Will your campaign withdraw the ad?

MITT ROMNEY: We'll sit down with the lawyers, talk to the folks at NBC and make a decision on that front. I think the reason it was so effective as an ad was this is not something which Speaker Gingrich could say was distorted or Romney was saying things not accurate. This is the news from the night when the speaker was sanctioned, reprimanded eed [sic] by his own members. People heard the news. Straight on. No heavy music that suggested a sinister background. instead, Tom Brokaw , a credible and respected journalist, reporting the news. I think it was devastating and pointed out what Speaker Gingrich was trying to hide is in the open.

LAUER: You will consider pulling it if that's what the decision of the campaign is?

ROMNEY: We'll certainly consider it very carefully. Obviously this was not something taken from hidden files. This was on the evening news. So it should hardly come as a revealing piece for people who watch it.
Despite making Brokaw 'uncomfortable', "History Lesson" is an extremely effective ad: