Mitt Romney Ad: "Conservative Record"

This new ad from the Romney Campaign touts the former Governor's record both in, and out of office:
Mitt Romney spent his career in the private sector and used the lessons he learned in business to close a $3 billion budget gap without raising taxes and leave a $2 billion rainy day fund when he was governor. Mitt Romney will bring these principles to Washington to cut spending and get the government out of the way of the private sector.
But, is this enough to counter the Etch a Sketch campaign that is dogging him?